Primark Dubai Opening Date Confirmed: First Store Launches March 26 at The Dubai Mall
After years of anticipation, Primark is officially opening in Dubai — and not just one store, but three flagship locations are on the way. Even better? The brand has confirmed that its famously low prices will remain the same.
If you’ve ever visited the UK, you’ll know Primark as the ultimate treasure-hunt fashion destination — where you can grab a full outfit, a Harry Potter duvet cover, a novelty mug and skincare essentials all in one quick shopping trip.
Here’s everything you need to know about Primark’s Dubai launch.
What Is Primark?
Founded in Dublin, Ireland (originally under the name Penney’s), Primark has grown into a global fashion powerhouse with more than 470 stores across 17 countries in Europe and the US.
Primark offers:
- Womenswear
- Menswear
- Kidswear
- Homeware
- Accessories
- Beauty & cosmetics
- Seasonal collections
The brand is especially known for trendy fashion at affordable prices, making it a go-to destination for budget-conscious shoppers who still want stylish options.
When Is Primark Opening in Dubai?
According to a statement from Alshaya Group, the first Primark store in Dubai will officially open on:
🗓 Thursday, March 26
📍 The Dubai Mall
This marks a major milestone for fashion lovers in the UAE.
Upcoming Store Openings in Dubai
- 📍 City Centre Mirdif – Opening in April (exact date TBC)
- 📍 Mall of the Emirates – Opening in May (exact date TBC)
The exciting announcement was first shared earlier this year by Alshaya Group CEO John Hadden during an appearance on The Kris Fade Show on Virgin Radio Dubai.
He confirmed that Dubai will welcome three stores in its top malls during the first phase of expansion.
Where Will the Dubai Mall Store Be Located?
Shoppers have already spotted the storefront façade at The Dubai Mall, located next to Morelli’s Gelato on the lower ground floor.
Expect large retail space, endless racks, and plenty of browsing time.
Primark’s Expansion in the Region
The first Primark store in the Middle East opened at:
📍 The Avenues Mall
🗓 October 23 (Kuwait launch)
Dubai will now be the next major destination in the region to welcome the brand.
Looking ahead, Primark is also set to open in:
- 📍 City Centre Bahrain (later in 2026)
- 📍 Doha Festival City (later in 2026)
Will Primark Be Affordable in Dubai?
Yes — and this is the best part.
Primark has confirmed that prices will remain consistent, even in Dubai.
Here’s what shoppers can expect:
- 👖 Jeans starting from Dhs50
- 👕 Basic T-shirts from just Dhs15
That means Dubai shoppers can enjoy the same budget-friendly pricing the brand is famous for in the UK and Europe.
Dubai’s retail scene is about to get even more exciting. With three major mall locations confirmed and low prices guaranteed, Primark’s arrival is set to be one of the biggest shopping launches of the year.