UAE Strengthens Creator Economy with Dh5 Million Social Content Fund Launches
Dubai has taken a major step toward strengthening its creator economy with the launch of a Dh5 million Social Content Fund, aimed at supporting digital creators who specialise in family and social issues. The initiative reflects the UAE’s broader vision of promoting meaningful, value-driven content while nurturing a sustainable and inclusive media ecosystem.
A Major Boost to the UAE’s Creator Economy
The new fund was officially announced on the sidelines of the fourth edition of the 1 Billion Followers Summit, one of the world’s largest gatherings of digital creators and media leaders. The initiative was launched through a strategic partnership between Creators HQ, the region’s first dedicated hub for content creators, and Alfan, a leading content monetisation platform.
Designed to support high-quality digital production, the Social Content Fund focuses on content that promotes social cohesion, positive values, and family dialogue, aligning closely with the UAE’s long-term social development goals.
Supporting “Content for Good”
The 1 Billion Followers Summit 2026, held across Emirates Towers, DIFC, and the Museum of the Future, attracted over 15,000 attendees and 580 speakers with a combined audience of 3.5 billion followers. This year’s theme, “Content for Good,” underscored the importance of responsible and impactful storytelling in the digital age.
Saeed Al Eter, Deputy Minister of Cabinet Affairs for Strategic Projects and Chairman of the UAE Government Media Office, highlighted the fund’s role in building an integrated creative economy.
He noted that the initiative empowers content creators with access to advanced technology, professional training, and financial support, enabling them to transform creative ideas into sustainable projects with tangible social impact.
Funding Scope and Creator Support
The initiative offers comprehensive support across several key areas, including creator education and skill development, access to advanced filming equipment, world-class production facilities, social media platform assistance, brand collaboration opportunities, and initiatives aimed at nurturing and empowering creators across the UAE.
Financial and Technical Support for Creators
- The Dh5 million fund will be distributed through a combination of:
- Direct grants
- Access to professional production equipment
- Use of state-of-the-art studios at Creators HQ
Training in content strategy and Monetisation
Creators will also benefit from Alfan’s extensive monetisation network, which has generated more than 45 billion views since 2017. Through the platform, creators can launch digital shops, secure brand partnerships, and scale their content more effectively.
Attracting Global Talent to the UAE
In addition to supporting local creators, the Social Content Fund aims to attract international digital talent to the UAE. Outstanding creators from around the world will receive assistance to relocate. This will help reinforce the country’s position as a global hub for the creator economy.
By prioritising meaningful and socially responsible content, the initiative aims to counter negative digital trends. It also encourages the creation of content that addresses contemporary social challenges, particularly those affecting families and communities.
A Vision for Sustainable, Purpose-Driven Content
The launch of the Social Content Fund marks a significant milestone in the UAE’s evolving media landscape. By investing in creators who focus on family values and social awareness, the country is supporting creative talent. At the same time, it is helping to shape a digital environment that contributes positively to society.
As the UAE continues to expand its creative ecosystem, initiatives like this fund demonstrate its strong commitment to innovation. They also highlight the country’s focus on social impact and long-term sustainability within the digital content space.