Summer at its Peak in Dubai – Free cold water, juices, ice creams and hydration beverages to beat the heat 50°C on 29th July 2024
Al Freej Fridge campaign from the 29th of July 2024 and it will go on till the 23rd of August to benefit 1 million industrial workers and workers exposed to the heat.
Each year, the UAE enforces a midday break for construction and industrial workers during the hottest hours of the summer. This initiative is crucial for the well-being of these workers, given the rising temperatures.
To further support these workers, the ‘Al Freej Fridge’ campaign aims to distribute cold water, juices, and ice cream to alleviate the summer heat’s effects. The campaign promotes values of compassion and giving within the Dubai community.
Running until August 23, the campaign is set to benefit one million cleaners, construction workers, delivery riders, and agricultural workers on Dubai’s streets and roads. It is supported by the Mohammed bin Rashid Al Maktoum Global Initiatives Foundation and Furjan Dubai, in collaboration with the UAE Water Aid Foundation and the UAE Food Bank.
Protecting Workers
Furjan Dubai deploys refrigerated vehicles across various areas in Dubai to distribute refreshments to outdoor workers, with volunteers from the local community participating. This humanitarian effort aims to reduce health risks associated with high temperatures, such as dehydration and heat stress, thereby safeguarding workers’ health.
The campaign underscores Furjan Dubai’s commitment to enhancing social responsibility among Dubai residents, particularly towards workers, acknowledging their hard work and dedication. It also seeks to bring joy and happiness to these workers.
Noble Initiatives
Dr. Abdul Karim Sultan Al Olama, CEO of the Mohammed bin Rashid Al Maktoum Global Initiatives Foundation, emphasized that the ‘Al Freej Fridge’ campaign exemplifies the values of giving and compassion in the Dubai community. He highlighted the importance of this campaign in supporting workers, especially during the summer.
Dr. Al Olama praised Furjan Dubai for its positive impact on society and its efforts to support workers, reaffirming that the values of giving, compassion, and empathy are deeply ingrained in the people of the UAE and Dubai.
Spreading the Values of Giving
Alia Al Shamlan, Director of Furjan Dubai, affirmed that the campaign conveys multiple humanitarian messages, reflecting the Emirati society’s authenticity, compassion, and solidarity. She noted that distributing water, juices, and ice cream to workers during the summer showcases a high sense of responsibility among the campaign’s partners and volunteers, illustrating the family spirit that defines Dubai society.
Alia Al Shamlan stated, “We will work with our campaign partners to reach one million workers at their workplaces, aiming to leave a positive impact on this dear segment, whose commitment to their duties remains unwavering despite challenging climatic conditions, contributing significantly to the prosperity and well-being of Dubai.”
Stay tuned for further updates on the project’s implementation. For more interesting articles and news about Dubai and the UAE, sign up for our free updates delivered straight to your inbox.