Loading Events

« All Events

  • This event has passed.

Learn All About Display Advertising: Google Display Network, Facebook, and Retargeting Workshop

January 5, 2019 @ 6:30 pm - 9:30 pm

AED1000

Learn All About Display Advertising: Google Display Network, Facebook, and Retargeting Workshop is a part of Astrolabs Dubai’s Digital Marketing track. In this workshop, they teach about the various Display networks where ads can be shown to improve traffic to your business.

WHAT WILL BE COVERED?

  • The Basics of Display Marketing
  • Differences between CPC, CPM, CPA and CPV
  • Ad networks and individual sites
  • The 3 main ways to target on GDN (contextual, placements and demographics)
  • Setting up your first display campaign
  • Basics of placements, and affiliates
  • Advertising on Youtube
  • Basics of Facebook marketing
  • Levers used for higher reach and lower costs on Facebook
  • Differences between Retargeting and Remarketing
  • How to setup a remarketing campaign
  • How to build a remarketing list on Google and Facebook
  • Similar Lists on Facebook
  • RLSA (Remarketing Lists Search Ads) on Google
  • Setting up remarketing on Google Analytics

Location Map

 

Share this page!
Advertisement:

Details

Date:
January 5, 2019
Time:
6:30 pm - 9:30 pm
Cost:
AED1000
Event Categories:
, ,
Event Tags:
, , ,
Website:
https://astrolabs.com/event/display-marketing

Organizer

AstroLabs
Phone
+97144541159
Email
navigate@astrolabs.com
View Organizer Website

Venue

AstroLabs Dubai
JLT, Cluster R, Park side, Retail level
Dubai, United Arab Emirates
+ Google Map
View Venue Website

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.